Insights & Case Studies

The Work & Strategy.

Deep-dives into project workflows, local positioning, and strategies for getting Edmonton service businesses recommended in an AI-first web.

June 2, 2026

The Sales Strategy: Attracting Trades & Childcare Clients in Edmonton

A breakdown of the local marketing strategy, niche positioning, and sales pipeline built to serve Edmonton small businesses.

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June 2, 2026

An inside look into the design choices, custom coding, and HOTTAT-inspired style system behind my own freelance agency site.

June 2, 2026

Why traditional SEO is changing, and how local Edmonton businesses can optimize their web footprint to get recommended by AI search engines.